Mentum History

Mentum is an exclusive ambassador distributor of BP and Castrol branded lubricants and technical fluids in the Baltic States from the 1st of November 2007. Alongside distribution license for Castrol Automotive lubricants, Mentum is also an official Castrol Marine Distributor and Castrol Industrial Distributor from 2017 and Castrol Classic Distributor from 2018. Mentum is also the only lubricant distributor in its market with a membership in the United Kingdom Lubricants Association (UKLA) and the Union of the European Lubricants Industry (UEIL) from 2019. With that strategic move, Mentum is now the Baltics delegation to UEIL – the European Lubricants Industry Organization.

Through exceptional development efforts and successful representation of Castrol and BP brand values in domestic market, Mentum was invited to Castrol Ambassador Club in 2014. Since then, in highest recognition of the powerful partnership forged with Castrol as an Ambassador, Mentum has continued to retain and strengthen the relationships with existing customers and attract new customers by delivering passion and commitment for perfection in every aspect. Castrol Ambassador Club incorporates top performing, most valuable Castrol distributors from around the world who get access to the freshest thinking on the planet that can inspire them in issues around their businesses. Mentum enthusiastically continues to energize and motivate its customers through technical excellence, innovative marketing possibilities, environmental sustainability awareness and various sporting events in the Baltic States. These tools are designed to give Mentum’s top executives and professional sales teams an opportunity to better network with, improve relationships and deliver insight around how Mentum can help its customers drive growth in their businesses. Providing creative solutions, brand and communication strategy support, dynamic approach to changing market, digital and employee engagement in close collaborations has always been at the core of Mentum business ethics strengthening the way Castrol and its products are seen in automotive, industrial and marine markets in the Baltic States.

Mentum and its affiliates are committed and dedicated to providing a quality and reliable service, following in all their operations the quality standards and regulations of BP/Castrol, ISO 9001, ISO 14001, OHSAS 18001, REACH and HSE to maximize customer satisfaction and assure the fulfilment of all customer expectations when at the same time in all functions making sure that the environmental sustainability as well as the quality, safety and efficiency has been engaged. We in Mentum feel that it is really important that the environment around us stays green and beautiful, untouched long after ourselves and our business actions.

Mentum offers a great range of lubricant products, supply modes and services to help its customers maintain high standards of efficiency, flexibility and productivity. In part of continuous expansion and development process, Mentum is constantly expanding the possibilities to serve its customers at even higher quality than before and stand strong beside its customers. With these significant logistical and organizational challenges, operations optimization and customer orientation, Mentum has successfully integrated several quality management systems into its daily routines.